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Be What You Don’t See

Campaign Details

The 2025 iFishiBelong “Be What You Don’t See” campaign highlights leaders who are breaking barriers in the fishing industry. Each month, we will feature individuals who challenge conventions and inspire change with their passion and resilience, motivating the next generation of anglers to create their own paths and “be what they don’t see.”

What is the Goal?

By highlighting these trailblazers, we aim to inspire broader participation and show that leadership roles in the fishing industry are accessible to everyone, creating a more inclusive vision of success.

May Feature

This May, iFishiBelong’s “Be What You Don’t See” campaign proudly features Jessica Haydahl, a trailblazing outdoor and fishing photography professional.  Jessica is a self-described photography geek with a deep love for capturing life as it unfolds – raw, real, and in the moment. As one of the few full-time women fishing photographers in the industry, she brings a unique and powerful perspective to a space where representation is still growing.

With over 25 years behind the lens and 20 years running her own business, Jessica Haydahl Photography, her work has graced the pages and covers of numerous sport fishing magazines and publications. She holds a diploma in Professional Photo Imaging and a degree in Business Administration focusing on Marketing and Advertising.

Jessica’s editorial-style approach to shooting has documented the sport fishing world for over a decade. Raised on the ocean in Vancouver, British Columbia, her early years were filled with boating, sailing, and fly fishing adventures around the Pacific Northwest. There, her love for the outdoors and photography took root and eventually blossomed into a full-time career.  Today, Jessica calls the Bitterroot Valley in Montana home, where she continues to blend her passion for wild places, storytelling, and fishing through the power of imagery.

Leader Highlights
Anna Le (she/her)
Grayling Education
EmailInstagramWebsite
Chris Hill (she/her)
Conservation Lands Foundations
EmailInstagramWebsite
Dayle Woodward (she/her)
iFiB All Kids Fish Program Coordinator
EmailInstagram
Demiesha Dennis (she/her)
Brown Girl Outdoor World
EmailInstagramWebsite
Jessica Haydahl (she/her)
Jessica Haydahl Photography
EmailInstagramWebsite
J. Michelle Swope (she/her)
Crow Creek Fly Shop Owner
EmailInstagramWebsite
Justin Bubenik (he/him)
Fly Curious
EmailInstagramWebsiteBlog
Michael Peters (he/him)
Long Branch Fly Fishing
EmailInstagramWebsite
Shelly Vo (she/her/they)
Friends and Flies
Instagram
Trailblazing Voices