The 2025 iFishiBelong “Be What You Don’t See” campaign highlights leaders who are breaking barriers in the fishing industry. Each month, we will feature individuals who challenge conventions and inspire change with their passion and resilience, motivating the next generation of anglers to create their own paths and “be what they don’t see.”
By highlighting these trailblazers, we aim to inspire broader participation and show that leadership roles in the fishing industry are accessible to everyone, creating a more inclusive vision of success.
This April, iFishiBelong’s “Be What You Don’t See” campaign features Chris Hill, a passionate advocate for social justice, environmental conservation, and closing the “nature equity gap.” Born in Washington D.C. and now splitting her time in Southeast Alaska, Chris discovered her love for the outdoors at age 12, which inspired her conservation career. With over 15 years of experience in grassroots organizing, environmental law, and advocacy, Chris served as the first Chief Conservation Officer of the Sierra Club. She is now the CEO of Conservation Lands Foundation, which is dedicated to protecting America’s National Conservation Lands.
Tune into Instagram Live on 4/10/25 at 4 pm PT for an inspiring conversation as Chris shares her conservation journey and offers advice for women and people of color looking to begin their path in conservation, as well as how to make an impact and pursue leadership roles in environmental conservation!
