The 2025 iFishiBelong “Be What You Don’t See” campaign highlights leaders who are breaking barriers in the fishing industry. Each month, we will feature individuals who challenge conventions and inspire change with their passion and resilience, motivating the next generation of anglers to create their own paths and “be what they don’t see.”
By highlighting these trailblazers, we aim to inspire broader participation and show that leadership roles in the fishing industry are accessible to everyone, creating a more inclusive vision of success.
This May, iFishiBelong’s “Be What You Don’t See” campaign proudly features Jessica Haydahl, a trailblazing outdoor and fishing photography professional. Jessica is a self-described photography geek with a deep love for capturing life as it unfolds – raw, real, and in the moment. As one of the few full-time women fishing photographers in the industry, she brings a unique and powerful perspective to a space where representation is still growing.
With over 25 years behind the lens and 20 years running her own business, Jessica Haydahl Photography, her work has graced the pages and covers of numerous sport fishing magazines and publications. She holds a diploma in Professional Photo Imaging and a degree in Business Administration focusing on Marketing and Advertising.
Jessica’s editorial-style approach to shooting has documented the sport fishing world for over a decade. Raised on the ocean in Vancouver, British Columbia, her early years were filled with boating, sailing, and fly fishing adventures around the Pacific Northwest. There, her love for the outdoors and photography took root and eventually blossomed into a full-time career. Today, Jessica calls the Bitterroot Valley in Montana home, where she continues to blend her passion for wild places, storytelling, and fishing through the power of imagery.
April 2025’s Be What You Don’t See interview features Chris Hill, grassroots organizer, public lands advocate, and CEO of the Conservation Lands Foundation.
The March 2025 “Be What You Don’t See” interview features aquatic entomologist, fisheries biologist, and environmental educator Anna Le (pronounced “Lay”), founder of Grayling Education.
The February’s “Be What You Don’t See” campaign highlights Michael Peters. Fly fishing guide and business owner Michael Peters about his journey from Wall Street to professional guiding. Discover how his passion for fishing, industry networking, and mentorship are shaping opportunities for Black and Brown anglers in the fly fishing community.
The January iFishibelong Be What You Don’t See campaign highlights our friend Justin Bubenik, founder of Fly Curious.