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Be What You Don’t See

Campaign Details

The 2025 iFishiBelong “Be What You Don’t See” campaign highlights leaders who are breaking barriers in the fishing industry. Each month, we will feature individuals who challenge conventions and inspire change with their passion and resilience, motivating the next generation of anglers to create their own paths and “be what they don’t see.”

What is the Goal?

By highlighting these trailblazers, we aim to inspire broader participation and show that leadership roles in the fishing industry are accessible to everyone, creating a more inclusive vision of success.

August Be What You Don't See - Nick Brooks Outdoor Beer and Gear
August Feature

It’s August, and iFishiBelong’s Be What You Don’t See Campaign features fun on the water with Nick Brooks, founder of Outdoor Beer and Gear,  a company based in Atlanta, Georgia that offers fishing, hiking, kayaking, backpacking and other adventures capped off by grilling and beer tastings.

Founder Nick is a self-described “gearhead” who partners with a long list of brands to test and review outdoor equipment. In addition, he is a licensed Wilderness First Responder. He does all of this, in addition to being a music teacher, father of two, and boyscout leader, to “make sure that more people who look like me, and other folks of color, are welcomed into this space to enjoy it with their friends and families.”

Leader Highlights
Anna Le (she/her)
Grayling Education
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Chris Hill (she/her)
Conservation Lands Foundations
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Dayle Woodward (she/her)
iFiB All Kids Fish Program Coordinator
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Demiesha Dennis (she/her)
Brown Girl Outdoor World
EmailInstagramWebsite
Jessica Haydahl (she/her)
Jessica Haydahl Photography
EmailInstagramWebsite
J. Michelle Swope (she/her)
Crow Creek Fly Shop Owner
EmailInstagramWebsite
Justin Bubenik (he/him)
Fly Curious
EmailInstagramWebsiteBlog
Michael Peters (he/him)
Long Branch Fly Fishing
EmailInstagramWebsite
Shelly Vo (she/her/they)
Friends and Flies
Instagram
Trailblazing Voices