iFishiBelong
Meet Brita Fordice, trailblazing fly designer, guide, and product developer for RIO Products at Far Bank Enterprises. Featured in iFishiBelong’s September Be What You Don’t See campaign, Discover her innovative saltwater patterns, insights on authenticity in the fly fishing industry, and advice for aspiring fly tyers and anglers.
What begins with a smelly trunk full of forgotten catfish turns into a life-changing journey for Angelica Talan, a DC-based content creator and mom. In this episode of On The Real, Angelica shares how her daughter’s simple request to go fishing rekindled her childhood love of the outdoors and led her into fly fishing, advocacy, and brand ambassadorship. Along the way, she reflects on representation in the sport and the importance of showing women and people of color that they belong on the water.
In this episode, Lino Jubilado shares his journey from growing up in East Los Angeles to discovering a love for fly fishing on the urban waters of the LA River. Through stories of family, community, and breaking barriers, he reflects on how fishing has become both a personal refuge and a way to build connection in unexpected places.
Carl Crawford, LA-born and raised, and co-founder of the Ubuntu Fly Anglers Network, shares his journey as a fly angler, his love of jazz, and how community has shaped his path on and off the water.
In this heartfelt episode of iFishiBelong: Be What You Don’t See from the On the Real podcast, Mario Guel, founder of Taco Fly Co. and advocate for Brown Folks Fishing, shares his journey as a Mexican American navigating the worlds of skateboarding and fly fishing. From the streets of San Jose to the waters of Baja, Mario is building more than a brand—he’s creating a movement rooted in culture, authenticity, and a sense of belonging. He reminds us that simply being yourself can be the most powerful form of inclusion.
In July, ifishibelong’s Be What You Don’t See Campaign and On the Real with Ubuntu Fly Anglers featured Mario Guel, founder of fly fishing outfitter and lifestyle brand, Taco Fly Co.
In this heartfelt episode of iFishiBelong: Be What You Don’t See from the On the Real podcast, Mario Guel, founder of Taco Fly Co. and advocate for Brown Folks Fishing, shares his journey as a Mexican American navigating the worlds of skateboarding and fly fishing. From the streets of San Jose to the waters of Baja, Mario is building more than a brand—he’s creating a movement rooted in culture, authenticity, and a sense of belonging. He reminds us that simply being yourself can be the most powerful form of inclusion.
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Al is a passionate fly angler whose unexpected journey into the sport has taken him from urban Indiana waters to international fishing destinations. More than just a fishing story, Al’s path reflects personal transformation, a deepening connection to nature, and a commitment to uplifting visibility for anglers of color through the Ubuntu Fly Anglers network.
For Pride Month 2025, iFishiBelong’s “Be What You Don’t See” campaign highlighted five incredible queer leaders in fishing and outdoor spaces. Anni Peterson, Dayle Woodward, Demiesha Dennis, J. Michelle Swope, and Shelly Vo shared their stories of visibility, advocacy, and community in a field where representation is still growing. Together, they’re helping redefine what belonging looks like in the outdoors.
Toronto-based angler, Shelly Vo, building inclusive, low-pressure spaces for queer and BIPOC fly-fishers through her community fly-tying club, Flies and Friends and Brown Girl Outdoor World.
Emma Brown shares her journey as a transracial adoptee, rancher, and fly fishing guide, reflecting on identity, inclusion, and building community in the outdoor world.