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The January iFishibelong Be What You Don’t See campaign highlights our friend Justin Bubenik, founder of Fly Curious.
The February’s “Be What You Don’t See” campaign highlights Michael Peters. Fly fishing guide and business owner Michael Peters about his journey from Wall Street to professional guiding. Discover how his passion for fishing, industry networking, and mentorship are shaping opportunities for Black and Brown anglers in the fly fishing community.
The March 2025 “Be What You Don’t See” interview features aquatic entomologist, fisheries biologist, and environmental educator Anna Le (pronounced “Lay”), founder of Grayling Education.
April 2025’s Be What You Don’t See interview features Chris Hill, grassroots organizer, public lands advocate, and CEO of the Conservation Lands Foundation.
Nicole, an angler from Montreal now living in Ottawa, discovered fly fishing a decade ago, and since then has become deeply involved in the community—tying her own flies, mentoring others, and fishing across North America—all while advocating for greater inclusivity and representation of BIPOC anglers in the sport.
Joyce’s fly fishing journey, which began in the 1990s with the International Women’s Fly Fishers, has grown into a lifelong passion for teaching, conservation, and community leadership—culminating in her Hall of Fame induction for her dedication to empowering youth, women, and veterans through the sport.
May 2025’s Be What You Don’t See interview features Jessica Haydahl, a pioneering outdoor and fishing photographer whose 25-year career behind the lens has brought powerful representation to the male-dominated fishing industry, inspires others to blend their passion for the outdoors with